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Newsletter - April 2026
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Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: business.safety.google (opens in a new window)
Name
Description
Duration
_ga_
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
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90 days
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6 months
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2 years
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Persistent
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Clarity is a web analytics service that tracks and reports website traffic.
Service URL: clarity.microsoft.com (opens in a new window)
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Description
Duration
_clsk
Connects multiple page views by a user into a single Clarity session recording.
12 months
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12 months
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12 months
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