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Bulletin - February 1, 2026
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Name
Description
Duration
Cookie Preferences
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30 days
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comment_author_url
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Session
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Session
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Session
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Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: business.safety.google (opens in a new window)
Name
Description
Duration
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
__utmz
Stores the traffic source or campaign that explains how the user reached your site.
6 months
__utmv
Used to store visitor-level custom variable data.
2 years
__utmc
Used to determine if the user is in a new session/visit.
Session
__utmt
Used to throttle request rate.
10 minutes
__utmb
Used to determine new sessions/visits.
30 minutes
_gid
Used to distinguish users.
24 hours
__utma
Used to distinguish users.
Persistent
_gat
Used to throttle request rate.
1 minute
_ga
Used to distinguish users.
2 years
Clarity is a web analytics service that tracks and reports website traffic.
Service URL: clarity.microsoft.com (opens in a new window)
Name
Description
Duration
CLID
Identifies the first-time Clarity saw this user on any site using Clarity.
12 months
_clsk
Connects multiple page views by a user into a single Clarity session recording.
12 months
_clck
Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID.
12 months
ANONCHK
Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0.
Session
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